Same language, same promises, same reason to pick whoever's closest. With nothing to tell them apart, sameness becomes the real competitor. So Halo was built around one standard instead of a slogan, something a customer can actually verify, not just be told.
Owners are thinking differently about their vehicles: newer, more considered, more attached to the technology they chose. Halo is built for that owner now, not scrambling to catch up once everyone else notices.
